Mansfield Energy Unveils Brand Refresh

By Published On: April 18, 2023

Mansfield Energy, a leading national fuel supply and logistics company, announced the launch of its new brand logo and tagline, “Now You Can.” The bold visual identity reflects the company’s commitment to innovation, growth, and empowering customers to reach their full potential.

Over the past sixty-six years, Mansfield has consistently broken boundaries and driven change in the petroleum industry. The new logo and tagline embody this spirit and capture the essence of the company culture – a culture based on the values of teamwork, conscientiousness, innovation, integrity, personal service, and excellence. The new logo maintains the bold M-block that has defined Mansfield for decades, while adding a modern twist that symbolizes progress and momentum. The logo complements the “Now You Can” tagline, which underscores Mansfield’s dedication to equipping customers with the tools, support, and opportunities they need to succeed.

“Mansfield has been a trailblazer in the energy sector for over sixty years, and our new brand identity reflects that,” said CEO Michael F. Mansfield, Sr. “The Now You Can message is more than just a slogan, it’s a rallying cry for our employees and a promise to our customers that we are committed to their growth, development, and success.”

Mansfield’s previous logo, featuring the “Energy Simplified” tagline, was used for nearly a decade prior to the rebrand. In light of evolving industry trends, the company saw the opportunity to bring a fresh message of empowerment to its customers.

According to Sales & Marketing SVP Zach Wall, “After the past few years of unprecedented industry volatility, our customers need more than simplicity. If you manage a fleet, you need to know your fuel supply is reliable and that your fuel management strategy gives you a leg up on your competition. With Mansfield, now you can be confident in your fuel program, so you can keep your focus where it needs to be – on growing your business.”

The brand refresh will include changes to the company’s website, social media platforms, advertising, and product packaging. For more information about Mansfield, please visit or follow Mansfield on Instagram @mansfieldenergy.


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About Mansfield Energy

Ready to solve your most demanding fuel challenges? Now You Can. Since 1957, Mansfield Energy has empowered organizations to access the fuel products, logistics, and services they need to be more competitive. From risk reduction to improved sustainability, Mansfield delivers innovative solutions to over 8,000 customers across the US and Canada. Organizations of all sizes trust Mansfield to provide bigger reach, broader solutions, and better advice. For more information, call 800-695-6626 or visit

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